As one of few amongst my peers who will readily welcome Stella into my fridge and body, I thought it was fitting that I should write a short entry on the revamped artwork. The new can seems a bit classier to me, I prefer it without the gold top and horizontal red pinstripes and like the echoing of the details from the official Stella 'chalice'. As the creative director in charge of the new design puts it, 'we have focused on the logo as the 'hero' of the packaging, reinforcing the premium cues and making it more modern, ownable and distinctive.' Quite.
Lager is particularly topical today, as I've been rendered largely incapacitated by the Peroni that accompanied Sheffield Wednesday beating Sheffield United yesterday. Can't do anything but read and watch a soothing John Martyn and Danny Thompson performance.
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